What Parents Want Award
Contact: Dr. Steven M. Sundre
Date: April 1, 2012
2012 WHAT PARENTS WANT AWARD
Only sixteen percent of the nation's 15,571 public school districts (2,437)
have been recognized for meeting the needs of families choosing schools. The
nation's largest school selection consulting firm, SchoolMatch® of
Columbus, OH, announced the 2012 Twenty-first Annual award in a recent letter to State
School Leadership Associations and State Department of Education Superintendents.
SchoolMatch, an independent, nationwide service, helps
corporate employee families find schools that match the needs of their children.
SchoolMatch® also has conducted more than 1000 Educational Effectiveness Audits of school
systems throughout the country and assists corporations with site selection studies.
SchoolMatch® maintains information on every public school system
throughout the nation. The service is offered
as an employee benefit by about 600 companies, including Office Depot,
Ernst & Young, Hewlett Packard, KPMG Peat Marwick,
Nationwide Insurance, and Cinergy Corporation.
More than seven million parents accessed SchoolMatch®
services through a variety of website locations including national, regional, and
local real estate firms, various multiple listing services, chambers of commerce,
economic development offices, and other family oriented sites, as well as by personnally
contacting SchoolMatch's® Columbus (OH) office. Parents often learn about
the service from their corporate human resource office or through impartial media sources
such as NBC's "Today Show," USA Today, Business Week, Good Housekeeping, CNN, Money
Magazine, The Wall Street Journal, Newsweek, Parents Magazine, Reader's Digest, Offspring
Magazine and local news reports.
Criteria used for award selection include:
An April 1, 2012, search of the twenty-two field SchoolMatch®
Database revealed that only 16% of the nation's public schools consistently
provide "What Parents Want" in public education. The SchoolMatch® staff of school
experts salutes those school districts which are meeting the needs and desires
of both students and parents.
- A close match to what SchoolMatch users most often request.
Compilation of over 95,000 parent questionnaires completed by
SchoolMatch clients reveals parents most often look for school systems that
- competitive in academic test scores and academically solid, but not so rigorous as to intimidate their children
- recognized for excellence by a national foundation or by the U.S. Department of Education
- competitive in teacher salaries
- above average in instructional expenditures on a national percentile basis
- above average in expenditures for library/media services on a national percentile basis
- known for small class size
- Availability of programs at the secondary level.
relocating parents often focus upon finding a school system that produces a
certain quality of "end product" (a high school graduate), only school systems
that provide secondary school programs are eligible for the award.
Corporations and consumers use SchoolMatch® when moving
across town, up-grading residences, relocating to a new area, when negotiating
child custody issues and for general information about schools.
School administrators use SchoolMatch® to focus on goals for
school system improvement based upon the performance of other "mean matched"
schools, a method of comparing their school system with those that have similar
characteristics. SchoolMatch® has successfully conducted more than 1000
Educational Effectiveness Audits of school systems throughout the
Copyright © 2014 by Public Priority Systems, Inc.
- December 18, 2014